There are some practices you need to be aware of when promoting your company using email. Try to avoid the spam folder and attract your reader to open the email. Read on to get more great advice on marketing with email.
Try to make your email as personal as possible. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Ensure that you only email people who have opted into your list. If someone receives unsolicited email, it feels like spam. They won’t know who you are, and they won’t care what you’re selling. This can lead them to just toss your email, which just wasted your time.
Don’t overuse words like “Buy now!” in your email messages. An approach such as this one is often perceived as being “spammy”, meaning your consumers will quickly unsubscribe. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. They will be thankful for this and may even purchase something from you.
Always get permission before contacting any customer via email. Unwanted emails qualify as spams and most people will simply ignore these emails. It may even violate your ISP’s policy by doing so.
Keep in mind that the ultimate goal of your e-mail marketing campaigns is selling your products or services. Each email that subscribers receive should move them closer to making a purchase. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
Avoid sending more than one marketing email per week. Most likely, your subscribers receive dozens of emails every day. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
In your email campaigns, utilize the least amount of graphics as possible. Graphics can be easily blocked by email providers and your message can be distorted because of this. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. These devices have much lower resolution than computer monitors, so you will have less space to work with. Understand the limitations that mobile devices have, and find ways to work around them.
It’s important that you have someone’s permission before you put them on your email list. People may just consider you as a spammer if you do not do this, and that will make them ignore and delete your emails. Your email host can even drop your service if enough people complain about your email spam.
Occasionally mix up your format for a more personal touch. Try a plain text email if you typically send them in HTML format. When done judiciously, it can make your customers feel a personal connection to you and your products.
You should know that an email previewing feature allows users to see the pre-header of your email without opening it. A preheader is simply the first line of your email’s body text, and it’s placed in a prominent location. This is a fabulous way to grab the viewer’s attention as this piece of text is normally displayed immediately after the subject line by some email service providers.
Every email you send should have a convenient link that allows them to opt out of receiving further messages. Email messages can cost money, though not very much. More importantly, if you’re seen as a spammer, it’ll hurt your reputation as a business. Customers may block your email address if they get annoyed.
Personalize and customize all of the emails you use for marketing. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Take advantage of all of the data you have about your readers. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.
Try testing the layouts of your messages on various platforms. Once your marketing message is perfected, test it using all of the major operating systems, email clients, and browsers. Different email readers may show the email very differently.
What you have learned here can make your campaign successful, but you need to utilize the tools you have been given. Apply them to any project you already have running, or use them to draft up a new campaign, and you’ll find the success you’ve wished for is achieved rapidly.