Welcome to The Social Media Messenger Today I will share you information about Social Media Tips for 2020.
7 Social Media Tips for 2020 and more helpful:
On my Twitter profile, a badge of honor is shown: I joined in December 2007. We were still at 140 characters back then and there weren’t link shortening tools.
Retweets and manual replies. That’s right: You had to type “RT @[user]” to retweet someone, then copy and paste their tweet.
Twitter and Facebook are not the new kids on the block. And What about Instagram? This year, there are 10.
1. Instagram: hashtag strategy + fan engagement:
Jodi Harris shares Wally Koval’s Instagram tips, former member of the CMI team, Content Marketing World host and creator of the famous Instagram account @AccidentallyWesAnderson.
Wally shares photos and comments on the Instagram account (857,000 followers), which recall the visual style of Wes Anderson’s films.
As Jodi writes, “Wally suggests that reaching too many markets at once will dilute the effect of your content and that the returns.
He recommends targeting five to ten of the most important hashtags – including two or three exclusive to your brand.”Wally’s other two social media strategies have caught my eye.
2. Organic data can inform paid social strategy:
CMI’s 2020 B2B Benchmarks, Budgets, and Patterns–North America found 72 percent of B2B marketers have been using social media ads in the past 12 months.
This was the most cited group of all distribution channels for paid content, exceeding sponsorships (66 percent) and marketing search engines (61 percent).
Ann Gynn recommends that social advertising take a data-driven approach. First, assess the traffic from organic social media traffic that comes to your site.
It is as if you had your own focus group. For example, if a blog post gets a lot of traffic from Twitter then running Twitter ads would be a good idea to give that post a further boost.
In other words, use the data from organic social posts to inform your paid post strategy.
3. Facebook ad placement and your campaign objective:
Brad Smith writes at the beginning of his CMI post, “Facebook pages with more than 500,000′ likes’ have an average organic reach of 2 percent or less for each post, according to research from Social@Ogilvy mentioned by HubSpot.”
Brad’s article was published earlier this year. Around now I wouldn’t be shocked if the organic average scope were even smaller. What is one way to fight off this downward trend?
4. Swipe-up link at 10,000 followers on Instagram:
I’ve got an Instagram account but use it much less than Facebook does. On Instagram, I categorize myself as a novice.
I had an aha moment when I read in Susan Moeller’s post about Instagram, “The good news is accounts with at least 10,000 followers are able to give viewers of their stories the opportunity to swipe up for a connection.”
5. Response to the disappearance of ‘likes’:
Nearly a year ago Instagram tested Australia’s removal of “front-facing likes.” It recently rolled this update out to U.S. users.
Ann Gynn was prescient at the CMI, writing an earlier post about how to think about – and respond to – this change.
While you may get the warm fuzzies from seeing high “like” counts on your post, a click on the “like” button ultimately doesn’t mean much. It is a conspicuous warning.
Did someone “like” bookmarking your post? Was it a bot that your post “liked?” You don’t know the why of a “like.” But when someone answers, you get more context.
6. Split test of Facebook Ads:
Several years ago, I ran split-testing software on websites and directed Facebook Advertising campaigns. Dmitry shared advice from Gaetano DiNardi of Nextiva –don’t test it all at once.
Alternatively, use split checking to determine the winning email. Then use research to determine the imaginative winner. Bring them together to build a win-win mix.
7. Live videos in your social media marketing mix:
Joe Forte encourages brands to broadcast live Social Media videos.
“For promotions, looks behind the scenes and videos about product information, live videos are often the most successful,” he writes.
Joe recommends you get the logistics right before you jump in: technology, lighting, sound, etc. He also suggests that you promote your live streams ahead of time and broadcast them simultaneously every week.